How to Make Facebook Work For You

Sarah Luger is an Omaha native with 10+ years experience in strategy, planning, and execution of performance digital media including paid social, search (SEM), native and display + video advertising for clients such as Disney, Priceline, William Sonoma, Honest Company, P&G, Sutter Health, and Live Nation Concerts. She is currently the Associate Director, Digital Media at Live Nation Entertainment who advertised 198 tours with $8.8M invested in digital media, 1B delivered impressions, 352K tickets sold, $36M in revenue, and 313% return on investment. Sarah graduated from the University of Nebraska- Lincoln with a Bachelor of Science in Business Administration, emphasis in Marketing. From there she began her career in digital media starting on the publishers side then moving to work in boutique agencies and corporate brands in Los Angeles. After returning to Nebraska during COVID, she continues to be interested in live music, all things Omaha, and helping businesses and individuals grow with the help of digital media

This session will focus on the How to Make Facebook Work For You including:

• Picking the right campaign objective

• Audience targeting

• Ad types

• Best practices